Absolut Vodka launches TV campaign in UK: Video

Themed around 'In an Absolut World', the 20-second commercial entitled 'Dissection' shows an Absolut Vodka bottle disassembled into tiled shards that separate from one another, peeling away to reveal the pure vodka inside.

The campaign , shot by British photographer Dan Tobin, will first air on Saturday 10th May, across all regions on ITV, Channel 4, Channel 5, Sky 1, E4, Sky Sports and other relevant satellite channels.

Peter Mooney, Maxxium UK's Absolut Vodka marketing director, said: "We're absolutely delighted to be showing the new 'Dissection' TV commercial here in the UK.

"The visuals highlight the attention to detail that goes into making Absolut Vodka and emphasise the truly natural ingredients consumers can expect."