Perrier-Jout super champagne: Video

Written by Harpers Editorial team

Wednesday, 25 June 2008

Perrier-Jouët, the prestige Cuvée owned by Pernod Ricard, has announced its super champagne gift set will be available in the UK from Thursday June 26.

Ten limited edition 12-bottle cases will retail at 35,000. The set, which was released initially on March 20 is the most expensive Champagne currently available.

Bond actress Sophie Marceau, designer Nicole Fahri, Angel of the North sculptor Anthony Gormley and Marianne Faithfull are all said to have purchased a bespoke case of the Champagne.

Watch a video below to see which other celebrities have purchased the exclusive champagne set.

Asterix said:

possibly the most embarra*sing, overcooked and yet half-arsed brand film i have EVER seen. I'm sure the photo shoot images looked great, but whoever persuaded PJ that this strange, b*****d-child of a catalog clothing advert and an in-flight city guide was the way to promote the world's most expensive Champagne should be sacked or lynched or both.
And you probably won't post this as it will p**s off Perriet-jouet, with whom I am sure you have an excellent relationship, as this thinly disguised advertis***nt shows. 'Watch a video below...' surely the point of the article is to tell us who bought the damn thing WITHOUT having to watch the proprietary product pornography...
Bad show Harpers, bad show.

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June 27, 2008
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Jamie Coggans - Harpers Web Editor said:

	Thanks for your comment Asterix Here at Harpers.co.uk, we like to present the information in its entirety to our readers and let them make up their own minds. No advertising deal in this instance I can a*sure you, perhaps we missed a trick... What do others think?
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