Tesco launches Co-buy wine scheme
Tesco has launched its Co-buy Collection scheme, which will see the price of a case of wine reduce as more people decide to buy it.
The supermarket has partnered with BuyaPowa to launch the initiative and customers will pay £1 to join. Each offer will be available for a limited time and the more people that co-buy, the cheaper the wine becomes.
The company said: “The real secret to making it a success is spreading the word to bring the price down for you and for everyone else – so don’t forget to tell all your friends and followers on Facebook and Twitter about this. As an added bonus, if you bring in more co-buyers than anyone else and it sells out, you could get your wine absolutely free.”
Payment is taken when the co-buying session closes and shoppers will have two weeks to use the coupon on Tesco.com for the specified case of wine. The value of the coupon will be the final price achieved during the co-buying period.
The current wine on offer is La Mascota 2009 Argentinian Malbec with an rrp of £72 and a best price of £36 for a case of six.