Vintage Roots launches own-label wine brand
Leading organic and biodynamic wine merchant Vintage Roots has launched a range of Sicilian wines under a new own-label brand called ‘Hoopoe’.
The range will be sold exclusively to UK trade customers and features two whites and two reds from the IGT Terre Siciliane, all priced at £5.35 per bottle ex VAT. Varieties will be Grillo, Pinot Grigio/Catarratto, Nero d’Avola and Merlot.
A hoopoe is a brightly-coloured bird often seen in the vineyards of the Mediterranean.
“The quality and value coming out of Sicily in recent years has been one of the real success stories of European wine, and our customers have been wanting more and more from this dynamic region,” said Vintage Roots director and buyer Lance Pigott.
Hoopoe joins the merchant’s existing own-label ranges, Touchstone and Organic, as well as the Wild Thing range developed with the Born Free Foundation.