Virgin Wines launches 12 days of Christmas promotion
Virgin Wines is following Amazon by running a special "12 days of Christmas" promotional campaign offering customers different deals on each consecutive day from November 30. New offers will be sent out via email to existing Virgin Wines' customers (excluding Sunday) and will also be available on its website, www.virginwines.com.
It is not releasing details of any of the specific day promotions but it is promising "an array of freebies, one-off special deals and large savings off a variety of customer favourites and new releases".
It is one of a number of retailers running pre-Christmas promotions to encourage customers to do their festive shopping earlier and hopefully stretch people's spend across December.
Amazon is currently running a 12-day Christmas promotion on its site.
Jay Wright, managing director of Virgin Wines said of its campaign: "We know from previous years that many of our customers like to stock up with wine for the festive season and so this is our way of helping them to take advantage of everything we have on offer, while thanking them for their loyalty during the course of the year.
"Our five offers in five days promotion that we ran prior to Easter, was received incredibly well so we are hopeful that with added draw of Christmas just around the corner, our 12 days of Christmas campaign will perform equally well, if not better."
The campaign will run from November 30 to December 11.