Whitley Neill gin unveils African-inspired design
Halewood International’s award-winning Whitley Neill gin has unveiled a new bottle design, inspired by the spirit’s African heritage.
The new bottle design reflects the brand’s super-premium image and details the nine botanicals and carefully selected African ingredients that are used in the distillation process.
Richard Clark, Director of Innovation at Halewood International, said: “Whitley Neill has been recognised for many years as a premium, smooth and balanced gin, and we have now developed a design which reflects the brand’s style and origins.”
The purpose of the redesign is to build on the brand’s success in the premium bar sector, and Halewood hopes it will generate further appeal with a greater presence.
Clark added: “Halewood International will be working closely with premium bars to promote the varied uses of gin within long drinks and cocktails, and as an opportunity to offer the consumer something new and interesting from their drinks menu.”