Wines of Portugal promotion offers consumers chance to win holiday

By Mathew Lyons

Published: 31 July, 2015

Wines of Portugal is offering consumers the chance to win a three-day autumn trip to Portugal through a new on-bottle neck-tag promotion.

The neck-tags will be available to any independent retailers and importers who wish to participate. Wines of Portugal will be printing 15,000 tags, as well as accompanying point-of-sale material, in anticipation of strong demand.

As an additional incentive for retailers, the store manager who sells the customer the winning bottle will also win a trip to Essencia do Vinho in Porto next year.

Each neck tag features a unique code. Once the bottle has been purchased, the code can be entered and verified online at www.winesofportugal.com/uk/comp.

To order neck-tags and POS for your store, contact laura@cubecom.co.uk.

Nuno Vale, marketing director at Wines of Portugal, said: "To date, independent retailers have played a key role in promoting the diversity and variety of Portuguese wines to the UK market. This neck-tag promotion has been designed to support their efforts in continuing to grow awareness and engagement and amongst consumers."

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