Winestars World offers US and European listings

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Wineries looking for distribution in Europe and the US can take part in a global version of the Winestars competition at this year’s ProWein in March.

 

Winestars, which was launched by the founder of Clink! Wines, Catherine Monahan, at last year’s LIWF, gives producers the chance to pitch live to buyers for potential listings.

 

The Winestars World ProWein competition will give producers with no current distribution in Europe or the US the chance to make their case to a line-up of buyers.

 

Monahan is currently recruiting buyersrom eight different European countries, including the UK, Germany, Holland and Russia, and the US.

 

Wineries have until March 3 to enter via winestarsworld.co.uk at a cost of £395 per entry now, rising to £595 from mid-February, from which the final shortlist of producers chosen to pitch live at ProWein will be chosen from an initial list of 100.

 

The Winestars World competition takes place at 3pm on March 26, in Hall 7.1 and producers need to be exhibiting at ProWein to compete.

 

This will be the third separate Winestars competition, following the initial event at LIWF, which saw nine out of the 10 competing wineries find listings with UK companies, including Swig, Naked Wines, Stevens Garnier and Hangingditch. Further Winestars World competitions are also planned for this year’s LIWF, Vinexpo and ProWein China in November.

 

Monahan is next week taking a group of UK buyers to visit the 11 Argentinian wineries that took part in the Winestars Twist Argentina event at last September’s generic tasting in London, to see which ones will end up with a listing.

 

Joining her will be Andy Lloyd, Majestic; Steve Daniel, Hallgarten Druitt; Noel Reid, Robinsons; Mimi Avery, Averys; Jamie Hutchinson, The Sampler; and Fraser Alexander, Alexander Wines. Bibendum, the Gaucho Group and Morrisons are also hoping to pick up new wineries through Winestars but are unable to make next week’s trip.

 

Monahan said: “We have requested from each buyer their criteria on what they need from each winery, so that it’s all perfectly planned and presented with the right information.”

 

The wineries will be judged on five key criteria: wine quality, packaging, price, its business plan including production, and how it will support its wines through marketing and support.

 

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