Wolf Blass signs up Strauss and Vaughan for Sky Sports Ashes sponsorship campaign
Former Ashes winning England cricket captains, Andrew Strauss and Michael Vaughan, have been signed up by Australian wine brand, Wolf Blass, to be ambassadors for the wine as part of its partnership with Sky Sports to broadcast the two Ashes series during 2013/14.
The two captains will appear in sponsorship idents during Sky’s coverage of the cricket both in England over the summer and then across the winter when the Ashes is played in Australia.
Andrew Carter, managing director of Treasury Wine Estates EMEA, said: “We are incredibly excited to have two inspiring leaders like Andrew and Michael signing up to be Wolf Blass brand ambassadors for this year’s Ashes. They are both people who represent the essence of triumph, much like Wolfgang Blass, the founder of the Wolf Blass brand.
“This campaign will centre around the heartland of Wolf Blass wines, ‘Yellow Label’ - the UK’s favourite premium Australian wine. These wines have delivered quality and consistency for more than 40 years,” he said.
The idents will be shown throughout each day’s play on Sky Sports, during replays and also catch-up TV. The deal will also see advertising on Sky Sports News, as well as a significant digital presence on www.skysports.com.
Sports marketing agency MediaCom Sport has been signed up to manage the partnership.