The week that was
With little more than a week to go before Skin Côntact, the wine trade’s first ever rock band, take to the stage at London’s Vinopolis to help raise money for Comic Relief we turn to those resonsible for making it happen - the sponsors.
Who in the world doesn’t love a party? And what party doesn’t need a crowd? And what an amazing crowd it is to be giving away money rather than protesting on the streets to get it. Welcome to the world of crowdfunding. Now, where is my glass of wine for this party?
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Here are a few questions for you? Do you work with any of the major supermarkets? If so do you ever take a close look at what is happening in any other aisle of the store other than wine and spirits? I mean do you assess how a particular category like confectionery, health and beauty or crisps and snacks is merchandised? How many suppliers in that fixture that retailer works with? What sort of promotions they are running? If you don’t then you need to.
When over 200 businesses are moved to fill in an in-depth, 20 question survey online in the week before Christmas you know you have hit a nerve.
The time it will take you to read this first paragraph is all it now takes to buy a loved one a special present for Christmas. The speed, reliability and ultimately convenience of shopping online now means it is quite acceptable to give even your nearest and dearest a gift that comes wrapped in cardboard through the post.
They say you can tell a lot about someone by the company they keep. Or the sort of people they like to hang out with. The thought crossed my mind at last weekend’s Digital Wine Communications Conference. An event which attracted well over 300 delegates and speakers who were quite happy to give up their weekend to travel to the shores of Lake Geneva in Montreux, Switzerland.