The story is told of a group of Australian cattle ranchers who, with demand for beef plummeting, called in the help of a Sydney ad agency to help boost sales. The result was so unsatisfying that the ranchers developed a campaign...
As a lawyer, navigating the complexity of environmental law was my day-to-day business. It was, however, as nothing compared with the legislation now faced by the wine industry. ...
According to recent reports, wine tourism in France is at last being taken seriously and regarded as one route for la France viticole to escape la crise viticole. ...