In these cash-strapped days, when value seems to be the name of the game in the wine market, Asda should be well-placed to take advantage of consumers’ spendthrift attitude to wine purchasing.
At the supermarket’s summer tasting at The Hospital, Covent Garden, value was certainly the main message with a focus on the under-£3 Smart Price range and Extra Special wines.
The 2009 Harpers Wine & Spirit Trades Review Design Awards are awarded to the best launches and redesigns of the past 12 months. They are judged by a panel of experts drawn from both the drinks and the design and packaging industries.
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