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Waitrose lists nectar of the "God"

Written by Claire Weekes   
Wednesday, 12 November 2008

Source: God Lager

The arrival in the UK of one of Sweden's most famous beers - God Lager, from the -brewery - is certainly cause for celebration.

The beer is brewed literally from grain to glass on the Nils Oscar farm to produce a pilsner style beer described as ‘well balanced with malty sweetness and a hoppy dryness to finish'.

God Lager might be divine to drink - but it's certainly not blasphemous. ‘God' means ‘good' in Swedish and was the obvious name for the company's best selling beer. Swedish beer enthusiasts describe this lager as ‘heavenly' and the brewery is sure that UK beer lovers will soon be converted.

This multi-award winning ‘dark' lager is produced in one of the most well known and well respected craft breweries in Scandinavia. The Nils Oscar Brewery is almost unique in controlling the whole lager brewing process. The company owns the farm where the grain is grown, malts the grain in its own malt house and brews the beer all under one roof, thereby ensuring total control and the utmost quality from grain to glass.

Only the hops are bought in because Sweden is too far north to cultivate them. However, the brewery uses four hop varieties in its brewing to give the beer ‘aromatic properties'. The brewery has won over 50 medals since 1999 including awards at the Stockholm Beer Festival and the American World Beer Cup.

Product Information: - God Lager is being made available to both the on- and off-trades (and has already been listed by Waitrose).

It is unpasteurised, 5.3% abv, in 330 ml bottles.
On-trade RRP: £2.59-£3.30
Off-trade RRP: £1.49
Branded glassware and POS available.

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