Cobra Beer has today announced today the launch of an on-pack promotion offering consumers the chance to win VIP track days at Silverstone.

This week saw Beck's unveil a major cultural event - Beck's Fusions 2008 - that will combine the best elements of art and music to deliver a memorable experiential event for consumers.

Stella Artois is raising its consumer profile during a key period for lager sales - with a unprecedented airborne sponsorship that will take the brand to a new level of success.

PLB, one of the largest independent importers and distributors of beer and wine, has further strengthened its branded beer portfolio with the addition of Palma Louca - the UK's number one imported Brazilian lager.