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Written by Claire Hu
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Monday, 23 February 2009 |
 Magners cider brand is following its rivals in launching a pear version in March. Irish brand owner C&C hopes Magners Pear, which is being released in a pint-sized bottle, a 330ml bottle and cans in the on and off-trades, will cash in on the growing pear and fruit cider category which has quadrupled in size to 25 million litres over the past year (Nielsen, MAT, Oct off-trade, Sept on-trade). It follows other producers such as Gaymer and Bulmers launching pear variants. The Magners launch will be supported by a multi-million pound marketing campaign.... |
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Written by Claire Weekes
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Thursday, 30 October 2008 |
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 Following a successful on-trade trial of the UK's first mulled cider last winter, Aspall is now launching the cider in selected top-end on-trade outlets.
Source: Aspall
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Written by Claire Weekes
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Monday, 18 August 2008 |
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 Magners Irish Cider is launching the UK's first ever mid strength cider product, containing half the alcohol content of Magners Original.
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Written by Harpers Editorial team
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Tuesday, 01 July 2008 |
![Aspall cyder barn internal[ 2]](/images/3a058657-cd82-4739-b7bc-3dadd9a54438/4413171E-F4FF-11DC-B7A6-7C373CFC6615/CCB28CC4-474F-11DD-A280-E91DCDA191CB.jpg) Super premium cyder maker Aspall is increasing its presence at prestigious events, shows and music festivals this summer, as it continues to sample among hundreds of thousands of discerning consumers who are after authenticity and quality. |
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Written by Harpers Editorial team
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Wednesday, 28 May 2008 |
 In response to the increasing demand for and popularity of Magners merchandise, Magners Irish Cider has partnered with The Gift Pack Company Ltd to create a premium Father's Day gift to enable consumers to maximise their enjoyment of Magners at home. |
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