|First Drinks adds Reyka|
|Written by Carol Emmas|
|Friday, 06 July 2012 16:11|
As the popularity of premium Vodka shows no signs of abating, First Drinks has expanded its portfolio to add William Grant & Sons-owned premium Icelandic vodka Reyka (rrp£25) to sit alongside Green Mark and Żubrόwka.
It has already secured an off-trade exclusive grocery listing in 181 Waitrose stores, while in the on -trade it will be aimed at premium bars across the UK. In July and August it will feature in Waitrose's weekend magazine and its “quality credentials” will be promoted via masterclasses and sampling activity at Taste of London in June and at the Boutique Bar Show in September.