|Rebellion Rum - the 'superior' alternative|
|Written by Carol Emmas|
|Friday, 10 August 2012 16:51|
Toorank Distilleries, the Netherlands-based company behind Sloane's Dry Gin, has launched the Rebellion Rum range into the on-trade.
Designed to provide a "superior alternative" to established pouring rum brands, it is available in Spiced (rrp £16.99), Black and Blanco (rrp £15.99). Rebellion Spiced (37.5% abv) leads the range and was created following demand from the bartending community for a return to fuller-tasting spiced rums. It is the only rum among its competitors to specify the spices it is made from, which include cloves, bitter orange, ginger, cardamom, cinnamon, nutmeg, pepper and vanilla. And "superior" it is. On the palate it is oily but not cloying, and displays a plethora of versatile spiced flavours that make you think of summer holidays on the beach to a warming finish that conjures images of Christmas day in front of the fire. Delicious on any occasion.
The Black and Blanco variants are both blends of Caribbean rums (37.5% abv), both rums have been created following demand from the drinks trade for premium-quality pouring rums that can stand up to being used in both cocktails and traditional mixed serves such as with cola or ginger.
Rebellion's launch will be backed by an on-trade campaign that includes a national cocktail competition and social media support.