|Bollinger Rosé harks back to 1846 bottle shape|
|Written by Carol Emmas|
|Monday, 21 January 2013 13:33|
As we all attempt to hark back to another era, wanting more of 1913 than 2013, Bollinger Rosé (rrp £47.50) has opted for its 1846 bottle shape, based on a design that is both aesthetic and scientific, and that was debuted for its Bollinger Special Cuvée in May 2012.
The refreshed design and colour scheme displays a coral-pink embossed Bollinger logo to the neck, a newly designed "hot-stamped" rosé logo and the Royal Warrant stamp. More contemporary is the premium metallic pink outer packaging, with an embossed silver Bollinger logo for on-shelf standout. More contemporary still, is the QR code which allows for greater communication of consumer information.