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S&N chills cider

Written by Harpers Editorial team   
Friday, 24 August 2007
UK: Scottish & Newcastle(S&N) is to launch the first draught cider "over ice" product.

The firm announced it will launch Bulmers Original Draught Over Ice, which will use "new turbine technology" to dispense cider at three degrees celsius from a specially-designed bar fount.

The launch will allow S&N to snatch a bigger share of the booming cider market and capitalise on the success of its Bulmers Original, which it re-introduced to the UK last summer.
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