ICB to launch Raspberry and Lime Pear cider

Written by Harpers Editorial team
Wednesday, 26 September 2007
ICB is consolidating the success of its St Helier's Pear cider with two new fruit cider launches The premium cider category's upmarket rejuvenation continues apace, according to ICB, boosted by national exposure of the St Helier's brand through sponsorship of The Championship on ITV will run throughout the 2007/2008 football season. Sales have been storming ahead, and it is on the back of this success that ICB is launching two new fruit ciders, St Helier Apple Cider and St Helier Raspberry and Lime Pear Cider. Both will be available in 50cl and 1 ltr bottles. For sales contact: 01423 872 747 Share This Email This Comments (0) Show/Hide comments Write comment Show/Hide comment form Name Email Comment smaller \| bigger Subscribe via email (Registered users only) I have read and agree to the Terms of Usage. Write the displayed characters Similar news items: 08 Oct 2009 - C&C profits drop but Magners turns corner 28 May 2009 - Irish sales down as drinkers head north 23 Feb 2009 - Pearing up 25 Nov 2008 - Aspall Premier Cru nominated world’s best cid… 25 Nov 2008 - Gaymer to sponsor new music festival 03 Oct 2008 - Multiples urge trade to stress price and valu… 18 Aug 2008 - Magners launches low alcohol variant 23 Jul 2008 - Blackthorn targets ‘down-to-earth blokes' 04 Apr 2008 - Gaymer launches regional cider range 08 Nov 2007 - Tesco launches first mulled cider

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