Gaymer launches regional cider range

The new brand taps into the growing consumer trend for local, quality produce by celebrating the cider-making counties of Somerset and Devon, and using the best local cider apples from the two regions. The result is two high quality, great tasting, local English ciders full of the distinctive character of their origins, perfect enjoyed on their own or served with food.

The new Gaymer's County Series range consists of Gaymer's Somerset Cider and Gaymer's Devon Cider, each reflecting the nature of the county from which the apples are sourced. Staying true to the Somerset tradition of producing drier ciders, Gaymer's Somerset Cider is a classic medium-dry authentic cider, with notes reflecting the earthy, agricultural nature of the region. Gaymer's Devon Cider, made with apples from Devon, is a well rounded and superbly balanced medium cider with a distinctive softness of fruit, reflecting the light, soft taste profile synonymous with Devon ciders.

Commenting on the launch, John Mills, Managing Director of Gaymer Cider Company, said: "The launch of Gaymer's County Series demonstrates our commitment to making great tasting, top quality ciders, and builds on our existing premium portfolio which includes Gaymer's Orchard Reserve and Addlestones. Our company history dates back to 1770 and in Gaymer's County Series we've created a cider which reflects our heritage and the craftsmanship of making authentic ciders.

"Consumer interest in local produce has increased significantly in recent times. Over 75% of consumers now say they specifically look for locally produced goods when out shopping, and a huge 48% of them say this is the most important factor for them when choosing produce . At the same time, the demand for high quality, premium products is on the increase, and this is especially so in cider, where the premium sector is the fastest growing in the category, at 45.9%.

"Gaymer's County Series meets these two consumer trends - it's set to appeal the growing number of people looking for authentic, local produce, and who consider themselves connoisseurs in their choice of premium food and drink.

"Gaymer Cider Company is committed to adding further value to the cider category through brand investment and NPD. Gaymer's County Series will add value and interest to retailers' local and national ranges and further establish us as a leading producer of premium cider."

Gaymer's County Series adds to the top quality Gaymer's range which also includes Gaymer's Orchard Reserve, a pair of single orchard, vintage ciders.

New Gaymer's County Series will be available from May to multiple grocers and specialist retailers nationwide, and to On Trade outlets looking for a premium cider offering. RRP: 1.69

Source: Gaymer Cider Company