Pearing up

Written by Claire Hu
Monday, 23 February 2009
Magners cider brand is following its rivals in launching a pear version in March. Irish brand owner C&C hopes Magners Pear, which is being released in a pint-sized bottle, a 330ml bottle and cans in the on and off-trades, will cash in on the growing pear and fruit cider category which has quadrupled in size to 25 million litres over the past year (Nielsen, MAT, Oct off-trade, Sept on-trade). It follows other producers such as Gaymer and Bulmers launching pear variants. The Magners launch will be supported by a multi-million pound marketing campaign. Share This Email This Comments (0) Show/Hide comments Write comment Show/Hide comment form Name Email Comment smaller \| bigger Subscribe via email (Registered users only) I have read and agree to the Terms of Usage. Write the displayed characters Similar news items: 08 Oct 2009 - C&C profits drop but Magners turns corner 14 Sep 2009 - Diageo tests mid-strength Guinness 28 May 2009 - Irish sales down as drinkers head north 11 May 2009 - Dominic Walsh, The Times, May 2009 25 Nov 2008 - Aspall Premier Cru nominated world’s best cid… 25 Nov 2008 - Gaymer to sponsor new music festival 11 Nov 2008 - Magners appoints ex S&N chief to top role 09 Oct 2008 - Magners boss quits ailing company 03 Oct 2008 - Multiples urge trade to stress price and valu… 24 Sep 2008 - Diageo pushes on-trade cocktail sales with co…