Source: Waterbrands

While growth in the bottled water market appears to have come to a halt, the leading charity water brand, Thirsty Planet, is enjoying year-on-year volume sales that have more than trebled (manufacturer's estimate July 2008).

Thirsty Planet, produced by Harrogate-based Waterbrands, is already making an impact with consumers and retailers with its ethical and environmental credentials, and now it's launching a new pack to help widen distribution into other sectors and attract new, younger consumers.

The 500ml PET bottle with sportscap has been brought to market following requests from vending suppliers and wholesalers that service schools and universities. "It's quite clear that a sportscap is a must-have for younger consumers," Paul Martin, managing director of parent company, Waterbrands, explained.

"Initially Thirsty Planet was to be a brand sold only in multipacks through the major multiples. But we quickly had to introduce a single bottle format to satisfy demand, and the sportscap is the next development in the portfolio."

The bottles are packed in cases of 24.