Thursday, 06 November 2008 14:48
Following the successful re-launch of its award winning cordial range earlier this year, adult soft drinks producer, Bottlegreen Drinks Co. is rolling out the second phase of its re-branding strategy, which will see its portfolio of lightly sparkling pressé drinks packaged in a new contemporary bottle design.
As part of the new look, bottlegreen will be changing the size of its individual 250ml bottle to a larger 275ml format in a bid to drive its presence within the impulse and foodservice sector.
Simon Speers, Managing Director of Bottlegreen Drinks Co. comments: "Our key marketing objective this year has been to raise our brand profile amongst consumers and to also drive our products within new distribution channels. Although we are a significant player within the premium drinks aisle in the multiples, we are keen to further develop our presence within the on-trade and foodservice sector.
"Pubs, bar-chains and restaurants are increasingly looking to appeal to those consumers who demand a more sophisticated soft drink as a wine alternative. We are confident that the new 275ml bottle size will cater to these markets as they can be sold in individual servings and will be available in our stylish and iconic conical bottle shape, which will appeal to discerning consumers."
The new look sparkling pressés will be available in two sizes - a 275ml and 750ml bottle format - and will feature the new brand logo, along with stylized illustrations of ingredients created for bottlegreen by Ziggurat Brands.
In addition to the re-design, bottlegreen will also be launching a new variant, which will be available only in the 275ml impulse size. The new Orange & Mango sparkling pressé, will combine freshly squeezed oranges with ripe mangoes and will be blended with spring water to produce a totally refreshing, sophisticated, lightly sparkling drink. The new sparkling pressés will be priced between £1.40 to £2.80 RRP (275ml).
Bottlegreen will be supporting the sparkling pressé re-design with a high profile advertising and PR campaign within the trade, consumer and online media. A busy schedule of sampling activity will also sit alongside.