Malibu - a tropical twist
Written by Carol Emmas   
Thursday, 17 November 2011 11:02

For those who like a tropical twist to their Christmas, then coconut flakes that mimick snowflakes is the inspiration from Malibu, Caribbean rum, this winter.

 

The eye-catching bottle features a window revealing the coconut flakes floating in the clear Caribbean rum inside with the aim of standing-out on shelf for retailers over the key festive period. The Malibu winter limited edition (rrp £15.00) is currently available in Selfridges and is currentlybeing rolled across the off-trade. An on-pack neck collar contains recipes and images to help inspire consumers to trial the mixed drink suggestions.

 

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