A UK first for Shui Jing Fang
- Details
- Published on Friday, 10 August 2012 15:38
- Written by Carol Emmas
It's the first European market to stock Shui Jing Fang (rrp £96.19 + VAT, per 50cl bottle), which will be distributed throughout the UK by specialist oriental food wholesaler SeeWoo. As part of Diageo's strategy to build it as an internationally recognised brand, Shui Jing Fang will initially be aimed at Chinese consumers in Britain, but it plans to introduce Shui Jing Fang into other northern European markets later in 2012 on the back of the baijiu segment gaining popularity in overseas markets.
Seewoo.com
