Russian Standard Vodka launches in Ireland

Continuing its rapid expansion into Europe, Russian Standard Vodka, the number one premium vodka in Russia, today announced its launch to the Irish market.

Supported by a 3m marketing campaign, and partnering with Irish distributor FindlaterGrants, Russian Standard Vodka is set to become the major player in the Irish premium drinks market.

"For years we have watched other vodka brands pass themselves off as Russian, so it is with great pride that we bring a truly authentic premium vodka to the discerning Irish market," said Roustam Tariko, founder and president of Russian Standard Vodka.

"Partnering with a company such as FindlaterGrants is a vital component to the success of Russian Standard and we are pleased to be working with a company that already enjoys success in a highly competitive but dynamic, Irish market."?
Vodka commands a 40% share of the spirits market in Ireland and has demonstrated growth of 15% last year.

Source: Russian Standard