Tequila Cazadores kicks off sponsorship campaign

The announcement came at the tour's first stop in Los Angeles during the weigh-in for Homecoming, the bout between boxing's reigning superstar Oscar De La Hoya and former world champion Steve Forbes on May 3 2008.

The tour features Las Chicas, a group of talented Mexican brand advocates from Jalisco, Mexico, paired with Tequila Cazadores, the world's leading premium tequila produced with only 100 percent blue agave from the heart of the Los Altos region of Jalisco, recognized as the premier agave growing region in the world.

Throughout the United States, Las Chicas will educate consumers (21 and older) about different aspects of Mexican culture and heritage including traditional music, dance, costume, and of course, tequila.

"Tequila Cazadores is proud to be a part of Oscar De La Hoya's homecoming to Los Angeles," said Antonio Pujala, Brand Director for Tequila Cazadores.

"It's the perfect venue for us to kick off our 2008 Las Chicas Cazadores Tour. Not only because our fans in Los Angeles have helped make Tequila Cazadores the number one-selling premium tequila in California, but also because they understand and appreciate the authenticity, heritage and quality of a premium tequila."

Source: Tequila Cazadores