Russian Standard Vodka partners with German airline
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Written by Harpers Editorial team
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Tuesday, 03 June 2008 |
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Russian Standard Vodka, the number one premium vodka in Russia, today announced that it has entered into an exclusive partnership with Cirrus Airlines, Germany?s largest independent regional airline.
As part of the cooperation, the Russian Standard Vodka portfolio - Russian Standard Original, Russian Standard Platinum and IMPERIA - will be the exclusive vodkas served on Cirrus Airlines flights.
Passengers will receive a 5 ml bottle of Russian Standard and some of the world's finest caviar as part of an "on board" promotion that will be initiated several times over the next 12 months.
All three vodka brands will also be served in Cirrus Airlines' exclusive VIP Lounges in major airports such as Cologne, Frankfurt, Munich and Zurich.
"Cirrus Airlines offers its passengers the finest service and in-flight experience possible and it is with great pleasure that we bring them and their discerning customers the number one premium vodka in Russia," said Chris Lucas, CEO of Russian Standard Vodka, Western Europe.
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