Jameson whiskey launches premium range

With over 25 years of experience, Barry Crockett, the Master Distiller behind Jameson, has delivered a stunning collection of whiskies. Aimed at those who enjoy the best, The Premium Collection is a unique new range of four blends that deliver originality and excellence.

Answering the ever-increasing market demand for premium and luxury goods, Jameson has created a range to suit all tastes. The range is a fantastic expression of all that is great about Jameson whiskey. Created from rare and limited whiskey stocks at the Midleton Single Distillery, the Premium Collection showcases Jameson's unique art of whiskey-making that remains true to the pot still tradition, laid down by John Jameson in the 18th century.

The Jameson Premium Collection features: Jameson 12 Year Old Special Reserve, Jameson 18 Year Old Limited Reserve, Jameson Gold Reserve and Jameson Rarest Vintage Reserve:

Jameson Gold Reserve (RRP 49.99) has been listed amongst the top 5 blends in the world by whiskey critic Jim Murray. In true Jameson style, Barry Crockett, the Master Distiller, boldly chose to move away from the restrictions of age profiles and instead blended the three best whiskies of advanced years available to him in order to deliver the very best - the result being this creative and distinctive whiskey.

Jameson Rarest Vintage Reserve (RRP 295.00) is Jameson's most expensive whiskey and the pinnacle expression of the Premium Collection. Jameson's four Master Distillers collaborated together and used their individual skills to create this unique blend - a Jameson masterpiece. The combination of the oldest whiskies and the ageing process has delivered a supremely characterful taste experience, which brings with it a wonderful depth and complexity. With only 3,900 bottles on sale worldwide, this whiskey certainly lives up to its name.

The new arrivals will further support Jameson's rate of growth, which currently stands at 5% in the on- trade and 19% in the off-trade, making Jameson one of the fastest growing whiskies in the imported category. The brand's momentum has recently been given an extra push with the new Seriously Playful' advertising campaign and the introduction of the new Premium Collection follows this lead by showing consumers that while Jameson is fun in the drinking, it is serious in the making.