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Written by Claire Weekes
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Wednesday, 03 September 2008 |
Japan's leading boutique sake brewery, Akashi-Tai, is introducing 300ml bottle sizes across its portfolio alongside its range of full sized bottles. The smaller sizes have been developed to recruit both trade and consumers to the sake category and encourage existing consumers to experiment with the diversity of styles across the portfolio. The 300ml bottles are also targeted to on-trade establishments wishing to list sake, but with low by-the-glass volumes, to ensure quality of stock is maintained.
International brand development manager, Wakana Omija, commented: "as the sake category is still in the early stages of development in the UK, we want to give both the trade and consumer more incentive to trial."
The Akashi-Tai Sake Brewery, which has made premium artisanal Japanese beverages for over 140 years, distributes its range of premium Sakes in the UK on- and off-trade sectors, via brand builder, Malcolm Cowen. Tazaki Foods handles distribution within the Japanese restaurant sector, on behalf of Malcolm Cowen. The 300ml sized bottles will be introduced for the following styles: Honjozo, Daiginjo, Junmai Daiginjo and Honjozo Genshu. RRPs will range from £5.69 to £9.29.
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