The Glenrothes launches travel retail exclusive

Written by Claire Weekes

Thursday, 11 September 2008

Best Speyside Single Malt, The Glenrothes, is to add a new expression to its award-winning range, exclusively for global travel retail. The Glenrothes Robur Reserve will be available from specialist premium retailers at travel hubs serving The Glenrothes core markets as well as major international airports.

Robur Reserve will be launched at the Tax Free World Exhibition (Cannes) and is the latest highlight in a remarkable year for The Glenrothes, the fastest growing single malt in the world.

Ronnie Cox, Whisky Ambassador of the Year 2008, stated: "Following the success of our 25 year old and 30 year old whiskies, travel retail is an increasingly important channel for The Glenrothes. Robur Reserve is a deliciously spicy single malt, competitively priced, which I am confident will find favour with whisky enthusiasts everywhere."

As all Scotch whisky is aged in oak casks, usually American Oak (Quercus Alba) or European/Spanish Oak (Quercus Robur), the cask is a key influence on the final flavour of the whisky. The rarest and most expensive of the casks are those of Spanish Oak, grown in Spain then seasoned with Oloroso sherry. The Glenrothes Robur Reserve (named for the extra influence of Quercus Robur casks) benefits from the influence of Spanish Oak first fill sherry cask, making it spicy, fruity, sweet and delicious.

The Glenrothes is instantly recognisable from its distinctive bottles. This is the first expression in a litre size, and a new style, robust frame has been developed for this exclusive.

John Ramsay, the Malt Master's tasting notes, as always on the front of the bottle, state:

"Dried fruits, mellow, sweet and spicy"

The fuller version adds:

Appearance: pale golden, clear and bright

Bouquet: ripe fruits, all spice and bright

Palate: soft mellow, dried fruits and hint of clove

Finish: smooth, sweet, good length and texture

The Glenrothes Robur Reserve will be available in global travel retail at €49.99 for a 1 litre bottle.