Pincer launches 'herbal infused' vodka |
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| Written by Claire Weekes | |
| Monday, 22 September 2008 | |
Pincer Vodka is set to transform the drinks market as the first herbal infused vodka with botanical benefits. Available from select bars and retailers from October, Pincer Vodka is fused with the light refreshing taste of Wild Elderflower and key ingredient Milk Thistle - widely recognised for its protective and restorative effects. Presented in a 70cl two-pinch bottle with purple hue, Pincer Vodka retails at £93.60 per case of six (Ex VAT) to the trade. For further information including purchase details, please go to; www.pincervodka.com. Targeted at the ‘work-hard play-hard' market, the 38% premium grain vodka combines centuries of distilling heritage, 100% selected grain, the finest Scottish mountain water and herbal infusions to create the golden liquid of Pincer Vodka. Jonny Engels, CEO of Pincer Vodka comments: "The drinks market has seen a growing demand for products that complement busy lifestyles. Pincer Vodka is responding to this need by launching the first vodka with botanical benefits - we expect it to be a real success." Pincer Vodka blends fantastically well with many mixers including; soda, tonic, ginger ale, pomegranate or cranberry juice - simply serve over cubed ice with a squeeze of fresh lime. Pincer Vodka also makes a great base spirit for classic cocktails as well as contemporary creations - with its restorative properties, a ‘Bloody Pincer' will definitely become part of the ultimate Sunday morning The launch of Pincer Vodka is timely, a recent industry report* reveals that vodka has become the nations favourite spirit and looks set to be bigger than the entire Scotch whisky market by the end of the year. *This applies to the ‘take-home' category, Off Licence News (13/06/08) Source: Pincer Vodka Related Articles
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