Ardbeg packs a punch with Blasda whisky
|
| Print |
|
Written by Source: Glenmorangie
|
|
Tuesday, 30 September 2008 |
Ardbeg is famed for packing a peaty punch, but there is more to The Ultimate Islay Malt than meets the eye or indeed nose or taste-bud! To prove it, Ardbeg has undertaken an experiment: to tame its usual mighty peating level and allow Ardbeg's lighter qualities to shine through. The happy result is Blasda, which in Gaelic means "sweet and delicious".
Ardbeg, the peatiest of Islay malts, is about to tantalise its fans with a limited release of a lightly peated expression, Blasda, recommending that Ardbeggians conduct their own blasachd (tasting) to compare the highly peated Ardbeg Ten Years Old with Blasda. At only 8ppm (parts per million phenol) in the bottle, Blasda unmasks the delicious sweetness of sherbet vanilla, chocolate limes and the floral fragrance that is inherent in all expressions of Ardbeg.
Hamish Torrie, Ardbeg Brand Director, says: "Here at Ardbeg, we like to serve Blasda as an aperitif. Wherever you are in the world, join us for a Blasda at 8ppm and enjoy the lovely, lip-smacking, lighter side of Ardbeg, comparing it to our famed and very peaty Ardbeg Ten Years Old. It's a limited, experimental release of some very "light" Ardbeg and will no doubt arouse the curiosity of Islay malt drinkers - and is part of our ongoing "conversation" (or debate!) with the Ardbeg Committee - our huge and very loyal fan club".
The packaging of Blasda is distinctively different - a clear glass bottle instead of the usual Ardbeg green - to emphasize the difference to Ardbeg Ten Years Old and the rest of the range. That's not all that is different - Blasda is chill-filtered and presented at 40% alcohol by volume (abv), where Ardbeg is usually non chill-filtered at a minimum of 46% abv.
Ardbeg Blasda will be available at key specialist retailers, Oddbins and Selfridges (from £50) and bars and restaurants throughout the United Kingdom.
Source: Glenmorangie
 Similar news items:
- -
- -
- -
- -
|
Show/Hide comments
Show/Hide comment form
© William Reed Business Media Ltd 2010. All rights reserved.