Scotch Malt Whisky Society celebrates 25 years with new look |
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| Written by Claire Weekes | |
| Monday, 10 November 2008 | |
 Source: The Scotch Malt Whisky SocietyThe Scotch Malt Whisky Society is celebrating its 25th anniversary in true style as it launches a distinctive new look, with a beautiful new bottle, a sophisticated new Membership Box and its largest ever bottling list for members to enjoy. The elegant dark green bottle was specially commissioned for the Society. It features a distinctive new style and design, but retains the characteristic charm to match the quality of the single cask, single malt whisky it contains. Due to popular demand the new design now includes an individual tasting note on each bottle, alongside the whisky's name and the Society's unique cask and distillery coding to help people choose their whisky more easily. The new bottles are on sale online at www.smws.co.uk with the Society's largest ever release of single casks, as a special offer for members. The new winter bottling list, 'Outturn', contains 43 different casks from 41 different distilleries, ranging in age from 5 to 40 years old, offering a chance to taste from every region in Scotland. Every bottling in 'Outturn' has been sampled and passed under the noses of the Society's Tasting Panel and appears in an entertaining new format with amusing new tasting notes, and great names such as 'Dab it Behind your ears' or 'Frisky Whisky', to add even more fun to the Society whisky experience, and encourage the malt whisky enthusiast to guess the origin of the dram, without knowing the distillery. The introduction of the Membership Box adds another touch of indulgence for new members. The beautiful new box is full of Society goodies, with much to whet the appetite, including four of the most delicious single cask 10cl tasting malts, personally selected by the Society's whisky manager. It also contains a Member's Handbook which includes all the information required to explore the unique world of the Society; a Society Notebook to scribble down their own take on aromas and flavours, or anything else for that matter; and a membership card which allows them to enjoy the Society all year round! Paul Miles, managing director of The Scotch Malt Whisky Society, said: "We wanted to mark our 25th anniversary and give members and ourselves a present. The new bottle offers the contemporary touch that malt whisky lovers all over the world now expect, and the Membership Box brings a stylish new introduction for joining members. "We are looking ahead to the next 25 years with a great sense of excitement, inviting people to join in the adventure that Society membership offers. With our new bottle, membership pack and website, we are looking forward to extending our one of a kind whisky experience to members wherever they are in the world." For those tempted to find out more about what tasty whisky treats await them, they can visit www.smws.co.uk, to see how the Society has introduced a whole new way to explore the world of single cask, single malt whisky. Membership of the Society costs £100 for the first year, which includes the special gift of the exclusive Membership Box. Annual renewal thereafter costs from £49.50. The new bottling list 'Outturn' and the Membership Box will be on sale from 8 November.
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