Sauza expands presence with funkin partnership

Source: Beam Global UK

Tequila range Sauza's presence in the long drinks market is set to expand with the launch of the Sauza Passionfruit Margarita, via a partnership with the UK's leading supplier of 100% fruit purées, funkin.

With every purchase of two cases (12 bottles) of Sauza Blanco or Reposado from Matthew Clark Wholesale, buyers receive 32 Passionfruit funkin pouches, as well as POS material such as tentcards and cocktail booklets to promote the Sauza Passionfruit Margarita in pubs and bars. For a free POS kit readers should call 020 7328 4440.

Daniel Deephouse, brand manager for Sauza, which is owned by Beam Global UK, says: "Bartenders and consumers are increasingly recognising that good quality tequila is a more interesting and accessible alternative to mainstream white spirits and an ideal cocktail ingredient.

"This new partnership unites two premium brands and provides a convenient solution for making a quality cocktail in 10 seconds, without the need for highly trained bartenders or lots of expensive ingredients.

"Sauza Reposado's distinct mellow aroma and vanilla caramel notes make it the perfect base for a number of simple cocktails, allowing margins of over 70% for licensees.

"The Margarita is the world's most called for cocktail, so is likely to be a highly popular choice this festive season. The Sauza Passionfruit Margarita is made by combining 50ml Sauza Reposado with one funkin passionfruit purée sachet in a tall glass over ice. "

Funkin purées are made from 100% natural fruit and contain no artificial colours or flavours, or preservatives, and are packaged in single-serve foil pouches to retain their fresh, textured fruit flavour. Their 12-month shelf-life means that bartenders are no longer limited to in-season fruits, and the pouches stay fresh for up to six days once opened.

Sauza's long drinks activity this summer included sampling the Sauza Paloma to over 40,000 consumers at the Big Chill in August. This refreshing cocktail is made from one part Sauza Blanco and three parts lemonade or sparkling citrus mixer, served in a tall glass filled with ice and a wedge of fresh lime. Sauza Blanco is a premium, un-aged tequila which has a bold, fiery, white-pepper taste, combined with clean citrus notes.

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