Brancott goes sparkling

Launching Sauvignon Blanc into a sparkling market is Pernod Ricard with its Brancott Estate, sparkling Sauvignon Blanc (rrp£12.99).

 

Following extensive research and developmental trials, the brand has aimed to capture the vibrancy and tropical fruit flavours synonymous with Sauvignon Blanc grapes from the Marlborough region. Adrian Atkinson, wine development director, Pernod Ricard UK, says it will allow retailers to tap into two profitable and prominent areas of category growth, both the premium New Zealand Marlborough Sauvignon Blanc market and the UK's on-going appreciation of sparkling wine. Available through Matthew Clark and Majestic from August, and Ocado and Tesco Wine by the Case from September.

 

This email address is being protected from spambots. You need JavaScript enabled to view it.

About Harpers

facebook-icon-90

Get closer to consumers with our Get Engaged Facebook page

facebook-icon-90

Sommelier Newsletter on Facebook for the latest news

Harpers Design Awards 2013

William Reed Business Media Ltd. Registered Office: Broadfield Park, Crawley RH11 9RT. Registered in England No. 2883992. VAT No. 644 3073 52.