Constellation launches Pimm's competitor

Written by Harpers Editorial team
Thursday, 18 May 2006
Constellation Brands is tackling Diageo head-on by launching a direct competitor to its market-leading Pimm?s brand. Stone's Summer Cup is a spin-off of Constellation's long-standing Stone's Ginger Wine brand and, like Pimm's, is designed to be mixed four to one with lemonade. The new launch is significantly cheaper, at 4.99, and less potent, at 13.5%, than Pimm's, and during its launch will come packaged with a two-litre bottle of lemonade. No listings have been confirmed as yet. Share This Email This Comments (0) Show/Hide comments Write comment Show/Hide comment form Name Email Comment smaller \| bigger Subscribe via email (Registered users only) I have read and agree to the Terms of Usage. Write the displayed characters