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Written by Harpers Editorial team
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Thursday, 18 October 2007 |
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UK: Bestway Cash and Carry group has introduced a new pink version to its house champagne brand Lelac.
The champagne, specifically produced for the group by producers in the Marne Valley, is now available in both Brut and Rose versions.
The Lelac brand has also taken on a new look with the design of a new label to coincide with the launch of the pink.
Roopinder Toor, Bestway's licensed trade controller, said: "We are very proud of this new champagne and to endorse our belief in it we will be announcing some special promotional offers for the Christmas promotional period in the course of the next few weeks."
The Champagne is available now in all Bestway and Batleys Cash and Carry depots.
The two Champagnes are costed at
Lelac Brut: 1 case of 6 bottles @ 56.99 with a RRP of 14.99 per bottle giving 25.5 % POR.
Lelac Rose 1 case of 6 bottles @ 66,99 with a RRP of 17.59 per bottles 25.4 % POR.
Both prices are plus VAT.
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