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Appleton Estate golden rum available from April

Written by Harpers Editorial team   
Tuesday, 12 February 2008
The Jamaican rum producer Appleton Estate will launch an eight-year-old golden rum product in April.

Appleton Estate eight-year-old is distilled, blended and bottled in Jamaica using a blend of 20 aged rums, which are a minimum of eight years of age.

"Growing interest in golden rums from both the trade and consumers has driven this launch," said J Wray & Nephew marketing manager Mariam Ridley.

"We have had requests for eight-year-old for some time now and felt the time was right to introduce it into the marketplace. Appleton Estate eight-year-old will sit between our flagship brand Appleton Estate V/X and Appleton Estate 12-year-old, offering a true sipping rum with complex flavours and depth."

With an alcoholic strength of 43% and a recommended retail price of 20.99 in the off-trade, Appleton eight-year-old will be available from distributors, J Wray & Nephew from April.

Coconut rum brand, Koko Kanu, which is also distributed by J Wray & Nephew, has unveiled a completely new look with a "dramatic departure" from previous packaging.

Koko Kanu will be available in the off-trade at 14.99 rrp.
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