Las Moras gets Morrisons listing

Finca Las Moras distributor Chali Richards is adding to the celebrations with a new listing in Morrisons for Las Moras Shiraz and Sauvignon Blanc, as well as a listing for the premium Las Moras Black Label Sauvignon Blanc.

From March 2007 to March 2008, Finca Las Moras grew 12% in volume and 13% in value in the UK off trade, making it the largest Argentinian brand. Argentinian wines in the UK off trade grew by 14% in the same period, compared to just 1% in December.

Chali Richards Managing Director Bob Rishworth commented "We are delighted with the continued growth of Finca Las Moras and this significant new listing. It is a great testament to the quality of the wine, and the work that we have done developing the Finca Las Moras Perfect Harmony campaign.

"In order to ensure that the brand continues to grow at this rate we are focusing on Finca Las Moras as our key Argentinian brand, and therefore are releasing all other Argentinian brands from our portfolio."