Walders Liqueur gets new UK distribution deal

Written by Harpers Editorial team
Monday, 14 July 2008
United Brands, the premium independent drinks agency based in Southampton, has secured a deal with Walders Creamy Coffee Liqueur, to distribute the brand throughout the UK from July 2008. Currently distributed by Walders Ltd, the brand has achieved success on a regional scale with a focused distribution and consumer strategy in Glasgow. The decision to form a partnership with United Brands will involve a larger scale national program with consumer support planned from the Autumn of 2008. Rob Preston from United Brands said "We are delighted to be involved with Walders and very much looking forward to the opportunity to take it to the next level of distribution. It is an exciting brand, and is a perfect addition to the United Brands premium portfolio." Share This Email This Comments (0) Show/Hide comments Write comment Show/Hide comment form Name Email Comment smaller \| bigger Subscribe via email (Registered users only) I have read and agree to the Terms of Usage. Write the displayed characters Similar news items: 27 Apr 2009 - Walders takes on Europe