Yorkshire importer launches range of light British wines

CWF, the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has launched a range of light British wines produced from imported grape juice offering exceptional value for money - enabling the off trade to take advantage of growth in the take home drinks sector driven by the credit crunch.

Introduced this month, the Silver Bay Point range is available in off trade cash & carry outlets, and the independent retail and off licence sectors. There are three 75cl variants available - a soft juicy red, a medium fragrant white and a light refreshing rosé. The recommended everyday price point is £2.99 per bottle - 50p cheaper than the average price of £3.49 upwards for UK off trade ranges - and there is also scope for ongoing promotions such as "Two bottles for £5".

Silver Bay Point was created by CWF to provide the off trade with a collection of wines offering value for money, to enable them to demonstrate to consumers with less disposable income than before that they can still enjoy a glass of wine at home. The core female audience will also be attracted by the range's premium "New World" look and lower 8% alcohol content.

Vicky Lee, (Marketing Manager) of CWF, said: "Silver Bay Point ticks all the boxes for today's off trade sector. It represents good quality at a fantastic price and gives cash & carries and independents the opportunity to run their own attention grabbing promotions that will drive sales even further. At the moment cash strapped consumers are looking to the off trade to provide them with competitively priced drinks, and Silver Bay Point certainly helps them to meet this need. At a time when people are turning away from the more expensive mainstream brands in favour of tertiary ranges, this new collection of wines ensures that the off trade can maximise profit potential despite the economic climate."

For more information about Silver Bay Point call 01484 557111 or visit www.continental-wine.co.uk.

Source: Primo PR on behalf of CWF.

Comments (9)

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patricia senior said:

This wine is lovely. I tried the trial size of both the white and rose. The rose hit the palette and straight away you knew it was a wine to be enjoyed. The white had a kink. When it first hit the palette you thought I don't know but before the thought had actually fermented into your might the wine burst into flavour. After that every drop added to that flavour. It actually because the wine out of the two that I most preferred. However, by that comment I am not dismissing the rose that was a beautiful accompaniment to our barbecue.

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June 27, 2009
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Fiona and Paula said:

	tried the rose first. found it light, refreshing and fragrant. Just about to try the white. A real pleasure to find something produced in England that we really like and that comes at a decent price
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July 04, 2009
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Fiona and Paula said:

	We tried the rose first. It's light, refreshing and with a lovely floral bouquet. It went really well with our barbeque. It's really nice to find something produced in England thats worth talking about and a decent price too,and we'll be pa*sing our findings on to friends. Just about to try the white now.
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July 04, 2009
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Kirsty Prince said:

	Havent tried the Rose or White but have tried the trial size of the Red one and it has got the most wonderful taste to it, extremely fruity I can taste cherry and other berries, but will be buying alot more and it is great that it is produced in England
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July 09, 2009
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Claire Mitchell said:

	Have tried the white and rose variety in the 187ml. and found it was light and fruity perfect for summer. can only seem to find the 187ml bottles in Tesco now and again and would like to know where I would be able to buy a full size bottle from. Any ideas?
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August 06, 2009
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Dave Owen said:

	Have just tried the Red and for me it is far too sweet, Sorry. Was hoping for it to be nice like the price.
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August 22, 2009
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Marie Glover said:

	Have previously tried the rose in the little bottles from Tesco and loved it. Today tried the white and what a surprise! Both lovely with ice. Need to find the red now. Where on earth can I find larger bottles of this exquiste modern wine? Help!
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August 23, 2009
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Steve Hambling said:

	Got 2 small bottles from Tesco and it was lovely but I am unable to get more, any ideas?
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August 30, 2009
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karl said:

	I bought my large bottles (75cl) at my local corner shop which has recently changed from a Happy Shopper to a Lifestlye Express store. Try ringing the Birmingham branch on 0121 233 4165 in St Paul's Square and ask if they can help you locate your nearest retailer of this wonderful wine.
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October 12, 2009
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