|Eisberg launches new website|
|Friday, 27 March 2009 09:55|
Eisberg, the UK's top de-alcoholised wine has launched a new website as part of a marketing campaign which includes improved liquid and Bordeaux-style wine bottles.
The Eisberg website - under the guidance of Halewood's wine division Chalié Richards - will focus on marketing the wine as a quality product.
The newly launched website targets consumers with informative messages highlighting the benefits of the Eisberg brand in relation to the lifestyle of the modern-day consumer.
Jason Keeble, brand manager for Eisberg, says: "The new Eisberg website will be a great tool for us to interact with our consumers and reflects the successful modern redesign of the brand. This is only the beginning of a continually evolving website that will help us inform, educate and hopefully entertain. As we add more fun elements to the core brand attributes and values we will also continue to meet the ever growing demand for lower alcohol and alcohol free alternatives within the drinks market."