One of the first wines in the UK that precedes the rush to include a quick response code on the label is theVinultra Insight Sauvignon Blanc 2009 (Laithwaites Wine, rrp £11.99).

One click on a smartphone and consumers are taken on an interactive mobile journey where they can discover more about this Marlborough-produced wine and its origin, and try the complementary recipe suggestions. The wine is made by Eveline Fraser, previously of Cloudy Bay, from grapes grown in

the 41ha of its Waihopai Valley vineyards.

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