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Wednesday, 26 September 2007 |
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ICB is consolidating the success of its St Helier's Pear cider with two new fruit cider launches
The premium cider category's upmarket rejuvenation continues apace, according to ICB, boosted by national exposure of the St Helier's brand through sponsorship of The Championship on ITV will run throughout the 2007/2008 football season.
Sales have been storming ahead, and it is on the back of this success that ICB is launching two new fruit ciders, St Helier Apple Cider and St Helier Raspberry and Lime Pear Cider. Both will be available in 50cl and 1 ltr bottles.
For sales contact: 01423 872 747
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