In Bell's thirtieth year as the UK's number one blended Scotch whisky, Diageo Great Britain (GB) is today unveiling the latest blend, Bell's Original.
Master blender Dr. Jim Beveridge pictured with the new product
The updated blend, supported by a £4 million investment in the brand, will replace the current 8 year-old blend and will be available from September this year.
Diageo GB Whisky Brand Director James Pennefather, said: “Bell's has been around for over 100 years and during this time, in his strive for perfection, our Master Blender has periodically updated the blend. The latest recipe echoes one of the original Bell's blends and will therefore be known as Bell's Original.
“We're delighted taste tests show that the latest blend performs very strongly with people who drink Bell's regularly so we're confident that it will be a smooth transition to Bell's Original for retailers and licensees.”
Bell's Original will have an RRP of £13.84 for a 70cl bottle, which keeps Bell's aligned with its main competitor brands. It will ensure, at a time when the global demand for mature Scotch whisky is increasing, that Diageo can continue to offer a Bell's blend to its customers in the same price bracket as the current blend.
Diageo's Master Blender, Dr. Jim Beveridge, adds: “As people are increasingly enjoying Bell's as a pre-dinner drink, Bell's Original retains the quality, richness and complexity of the current blend but adds a fresher taste.
"We're delighted with the results. Taste tests with people who drink Bell's regularly resulted in comments like 'It's the same smooth, good flavour I expect from Bell's' and 'This latest blend is a full-bodied whisky, even better than I expected, a great taste.”
![JB and Bell's Original[ 2]](/a/main/3a058657-cd82-4739-b7bc-3dadd9a54438/4413171E-F4FF-11DC-B7A6-7C373CFC6615/14104B86-228B-11DD-B3E8-CE92081C48CF.jpg)
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