Wines from Rioja is looking to boost its sales in the UK's independent retail sector by launching a series of promotions.

It is offering participating retailers a range of specifically produced POS materials for use in their promotions, funding from its regional body of up to 50% towards the cost of activities and the chance to win a trip to Spain.

To be eligible for funding independent retailers must propose an activity plan to be submitted to Wines from Rioja by the end of August. All activity must take place in store between September and Octobe...