Trade's views on Responsibility Deal

Details: Published on Thursday, 11 August 2011 10:53; Written by Gemma McKenna

The trade has been quick to support Harpers Responsibility OK campaign

Su Birch
Chief executive
Wines of South Africa
”WOSA is fully behind the Responsibility Deal and we are encouraging our producers to support the initiative. Responsibility does not just start and end in the vineyard but carries through the entire chain, right through to the consumers. It is therefore extremely important for us to pull together and present a united, concise message to communicate the work being done by the trade to tackle the issues.”

Paul Kelly
Corporate affairs director
Asda
“Asda fully supports Harpers’ campaign to encourage commitment to the government’s Responsibility Deal and understands the key role the industry plays when it comes to tackling alcohol misuse. Asda continues to demonstrate how seriously the business views responsible drinks retailing. Not only have we signed up to all of the commitments on alcohol for the off-trade, but we also became the first multiple retailer to end alcohol sales below the cost of duty plus VAT, introduce Challenge 25, which is now the industry standard, and stop the display of alcohol in the foyers of our stores. This commitment has won us numerous responsibility awards and we will continue to work with the industry and government to further tackle these key issues in the future.”

Alison Levett
Chief executive
Enotria
“Enotria is really pleased to support this initiative, which we think is a good thing, and urges the industry to take the opportunity to act cooperatively. We also encourage smaller businesses to play their part rather than relying on the bigger operators to make all the running.”