|What is Responsibility OK?|
|Wednesday, 13 July 2011 18:35|
As pressure builds from the government for the drinks industry to sign up to the Responsibility Deal to improve public health, Harpers launches a campaign to ensure the trade is taking the necessary steps to get its house in order or face legislation.
Responsibility OK aims to help businesses at all levels of the drinks industry take the steps necessary to comply with the deal, but equally get the credit and publicity for doing so. The goal of the initiative is to provide the government with evidence the drinks industry is doing what is required at all levels, big and small. Be it displaying units and alcohol levels on drinks labels, through to responsibility and health messages in-store, and overall educational messages to your customers. While we can't all go as far as the Diageos, Pernods and Tescos, there are aspects of the deal everyone involved in the selling, distributing and promoting of drinks can comply with.
As part of Harpers Responsibility OK campaign: